Why PRI Is The Show for Us

Over the years, we’ve been to countless trade shows - some big, some small, some well-attended, others not so much. But no matter how many we try, nothing comes close to the PRI Show in Indianapolis.

Why?

For starters, the crowd is unmatched. PRI draws in tens of thousands of attendees from all over the racing world - most of them not just curious onlookers, but hands-on racers, team members, and fabricators. These are our people.

Most of them are weekend warriors - they work regular jobs during the week, spend their evenings in the garage, and race on weekends. They understand the cost of stolen gear. They know how fast a bad day can go from frustrating to expensive. That’s exactly why our G2 trailer alarm system hits home with them.

We’ve done the math - and the return on investment at PRI blows every other trade show out of the water. While we support other industries and events, the energy, the engagement, and the real-world conversations we have at PRI make it the one event we plan our whole year around.

And yes - this is personal, too. I grew up at the track. Racing’s in my blood. Supporting this community isn’t just business - it’s something I genuinely care about.

If you’re heading to PRI this year, Dec. 11-13, stop by and say hi. Let’s talk trailers, security, and racing.

Why PRI Is The Show for Us
Back to blog